Why We Do What We Do
A public account of the convictions that shape our work.
“A tree grows in the direction of its first leaning.”
Terik, on formation
A foundation without a stated why is a foundation that will lose itself in a season of pressure. We keep our whys visible. If the day comes when we are asked to break them, they are here to make it hard.
Six chapters
- 01
Overview
The whole conviction in short form.
- 02
Environment
Why stewardship of the country comes before enterprise on it.
- 03
Clans
Why the older kinship structures still matter.
- 04
Community
Why civic life is not the same thing as tribe.
- 05
Insights
What our research is showing us.
- 06
Careers
Why we are hiring, and what we are hiring for.

